A Monumental Milestone in TESSAN's Brand History
Today, we are incredibly proud to announce a groundbreaking partnership between TESSAN and globally renowned singer-songwriter Rachael Yamagata. This monumental event is a significant milestone in TESSAN's brand history. At the heart of this extraordinary collaboration lies a profound shared understanding of life’s journey, which draws TESSAN and Rachael together through their mutual appreciation of human brilliance. This shared resonance makes our partnership both precious and remarkable.
A Shared Vision of Connection and Healing
It is an honor for TESSAN to earn Rachael Yamagata's recognition and collaboration. This honor is not only because most of TESSAN's team are devoted fans of Rachael's music, but also because her work provides boundless energy to audiences worldwide. This energy connects, heals, and inspires others. Rachael’s greatness lies in her genuine care for her listeners, embracing a nearly self-sacrificial role to process darkness and despair and then expressing her emotions through a range of styles, from poignant ballads to near-rock anthems. Her authenticity and heartfelt expression heal audiences, making her one of the most admired and respected artists.
The form of this collaboration also breaks conventions. Instead of following rigid celebrity partnership routines, we centered our campaign on the theme “What’s Your Next Journey.” This included a heartfelt and informal interview where Rachael shared, for the first time, the stories behind some of her iconic songs such as Elephants, Dealbreaker, and Be Be Your Love.
(Click to view the full interview.)
A Documentary Capturing the Journey
We also produced a documentary around Rachael's tour and behind-the-scenes moments, with the theme“What’s Your Next Journey”as the narrative thread. The documentary showcases her life on and off stage, aiming to inspire people to enjoy life’s journey, connect with others, love and feel loved, and embrace self-discovery and growth through every chapter of their lives. We are proud to say that this effort has succeeded.
As Rachael said during her performance:
“We always hope to make new connections every time we come. We wanna play the songs that you wanna hear, and the stuff that really makes a difference in my life is the energy that we exchange. Sometimes people ask me what message I would give to my audience? And it's always love. It's always lots of love and lots of gratitude. And recently, it's become: Be courageous, be compassionate. Remember how wonderful you are and how you can direct your own life. No matter what's going on in the world. You have such power and such presence. It's so beautiful. And these moments of connection are so fulfilling for me. And I hope they are for you. Music is a wonderful way to do that with each other. And at the end of the day, it’s all about love.”
A Shared Mission: Healing and Connection
Rachael’s sincerity and attitude are evident not only in her music but also in her everyday actions, reflecting her abundant love and inner peace. She heals people with her music, and remarkably, she has consistently done so throughout her career.
Rachael’s journey mirrors TESSAN’s mission in many ways. The profound resonance between us stems from our shared purpose and pursuit, achieved through different means. While Rachael heals through music, TESSAN connects people with their journeys through innovative products. Our efforts, in essence, are aligned, which explains our mutual trust and attraction. TESSAN was founded to help global travelers solve charging and connectivity challenges during international trips. However, we aim to go beyond technical solutions, providing users with a genuine sense of safety and companionship, making TESSAN a trusted travel partner. This is our ultimate honor and relentless pursuit.
As a loyal TESSAN user, Rachael has shared her genuine experience with our products. One of her favorites is the TESSAN WTA Series world travel adapter. Its high-power configuration and multiple USB ports allow simultaneous fast charging for multiple devices, making it the perfect travel companion for an artist like Rachael, who’s always on international tours.
As Rachael said:
“I love this travel adapter by TESSAN. It’s got all of these great connectors, it’s light, it’s super durable, it even has the USB ports which make everything so easy. It’s got everything I need as an international traveler in one. It’s compact, and it’s super fast charging. I love it. So good, I’m taking it everywhere.”
Stay connected for More Inspiring Stories
In this limited space, we cannot fully recount the many inspiring and touching stories between us and Rachael. Stay tuned on social media for more updates.
Again, we officially announce this exciting partnership with Rachael Yamagata, along with a trailer for the co-created documentary. Click to view it.